The new heavy hitter of the Colour Theory family: Lightness Illusion. This 8% DIPA rounds out the series with a deep, complex journey. By elevating the ABV and hop saturation, we’ve brought forth waves of joyous tropical fruits floating atop a dank, brooding, and wonderfully complex underbelly all thanks to Nectaron, Idaho 7 and Citra!

For this label, our Creative Director took inspiration from the famous Munker illusion, a phenomenon in which the perceived colour of an object shifts drastically depending on the surrounding stripes. Your brain rewrites the data based on the background. Looking at the label, you’d swear you’re seeing different colours, but each shape is the exact same shade of blue.