ALREADY IN 1417, THERE IS MENTION OF A “PREUSTATT IN THE HAGKAGASSE” IN THE HEART OF MUNICH (PREUSTATT MEANS ‘BREWERY’ IN OLD GERMAN). TODAY THE TRADITION IS CONTINUED IN THE “ALTEN HACKERHAUS” IN THE SENDLINGER STRAßE, WHERE OUR BEER IS SERVED AND HIGHLY APPRECIATED, NOT JUST BY THE RESIDENTS OF MUNICH BUT ALSO BY GUESTS FROM AROUND THE WORLD. THE NAME HACKER-PSCHORR DATES BACK TO THE MARRIAGE OF TERESIA HACKER AND JOSEPH PSCHORR. UNDER THE COUPLE’S LEADERSHIP, HACKER-PSCHORR ADVANCED TO BECOME MUNICH’S LEADING MAJOR BREWERY IN THE 18TH CENTURY. DOING BUSINESS IN A SUSTAINABLE AND ENVIRONMENTAL MANNER COMBINED WITH COURAGE AND INNOVATION, THAT IS “THE HEAVEN OF THE BAVARIANS,” A HACKER-PSCHORR TRADITION SINCE 1417.