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Jubel

Penryn, United Kingdom

Jubel was born in the Alps when co-founders Tom and Jesse discovered an Alpine beer tradition that they couldn't find back home. They both shared a lack of love for their corporate jobs and a few pints at the pub was enough dutch courage to agree to create the beer style they wanted to drink that no one brewed. It took 18 months to learn the art of brewing lager but after brewing 5000 bottles for an iconic music festival, they said if they sold them they’d escape their 9-5s and do it full-time, and somehow they managed to.